List Building Using Lead Magnets

Attract New Customers on Autopilot

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Are you the owner of a business or a solopreneur who knows that it's high time you started building a list of the email addresses of your interested parties? Maybe you're a coach, consultant or advisor wanting to learn how to create a lead magnet to capture email addresses, you want to be confident of future income. Or are you an expert who needs to sell your knowledge and skills online and you need a captive audience to sell to?

If you answered yes to any of the above, you're in the right place.

I started helping people like you to create personal brands in 2007. To date, I've helped approximately 1000 business owners in one way or another with their marketing. Although I still provide marketing services, I've decided to also make my processes available as they're proven and efficient.

Not everything about lead magnets can be learned in a course but every student who takes this course emerges more confident and prepared to put themselves out there to do what only they can do best - confidently be themselves as they sell their offers.


With an irresistible and communicative lead magnet system, you'll be able to:

  • Gain greater credibility and higher perceived value
  • Establish association with your market niche and grow your reputation as an expert or thought leader
  • Easily build a relationship with your audience, to gain a steady stream of new clients and a larger email list
  • Craft a consistent message to share with people you meet, so they know exactly how you can help them and how they can help you
  • Confidently be able to create content that attracts your ideal audience, since you'll know exactly what you want to talk about and how you want to say it
  • Develop the 'know, trust, like' cycle of repeat sales.
  • Confidently showcase your personal unique expertise

Developing a lead magnet is the first step in successfully scaling your business and growing an email list.


  • 10 modules
  • Learn how to create a lead magnet and use it from start to finish
  • Discover the sales funnel process and how to use with a lead magnet
  • Lifetime access to the course.
  • Possibility to chat and network with other students.
  • Ideal Lead Magnet Course e-book
  • Ideal Lead Magnet Workbook
  • Ideal Lead Magnet Checklist
  • Ideal Lead Magnet e-certificate

Email is still the primary form of communication and a direct channel for relationship building, and sales.


By the time you complete this course, you’ll be able to:

  • Explain what a lead magnet is and why they are important

  • Identify the goal for your lead magnet

  • Define the target market for your lead magnet

  • Identify a topic and format for your lead magnet

  • Create your ideal lead magnet

  • Draft the content of your web form and opt-in page for sign-ups

  • Identify how you will deliver your lead magnet

  • Outline your follow up emails

  • Select ways to promote your lead magnet

  • Assess the effectiveness of your lead magnet

Your Instructor

Amelia Champion
Amelia Champion

Hi, I'm Amelia and the owner and instructor at AmeliaChampion.com. I've spent the last 15+ years helping more than 800 businesses grow through effective branding and marketing. I find it thrilling to create online presences that are memorable and strike a chord with the clients of my customers.

I started AmeliaChampion.com in 2007, and it's where you can find out more about the services I offer, along with useful blog posts and more. Learn more about me. Are you ready to get started? Join me and we'll work together to grow your business and income.

Course Curriculum

  Module 4: Pick the Topic for Your Lead Magnet
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  Module 5: Pick the best format for your lead magnet
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  Module 6: Create Your Lead Magnet
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  Module 7: Create a Compelling Opt-In Page
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  Module 10: Evaluate Your Lead Magnet Results
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  Conclusion & next steps
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Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!